Green Joe’s Mobile Coffee School
A premier barista school dedicated to learning craft coffee in the mobile setting.
Are You Ready to Launch Your Mobile
Coffee Dream?!?
The 3-Day Immersive Class is an In-Person instructional course dedicated to launching a
mobile coffee business.
Get ready to brew success! Learn the business skills and the barista skills to launch a six-
figure mobile coffee business.
The 3 Day Immersive is your Secret to a Profitable Mobile Coffee Business.
Green Joe Coffee School short cuts your road to success.
Green Joe Coffee Truck has been owned and operated for 8 years. Our journey began with a small coffee trailer but quickly grew to a full time coffee operation that included a coffee trailer, a coffee truck, four coffee carts and a brick and mortar that included a coffee roastery. We take our years of experience and pour it into this class to launch your mobile coffee business.
The 3 Day Immersive Course is a DEEP DIVE into everything you need to own and operate a mobile coffee business!
The course includes instruction on both the coffee trailer as well as the coffee cart. With this course, you will establish quality standards that will allow you to build a competitive craft coffee business. Roast your competition!
Green Joe Coffee School gives you:
- Hands On Barista Training
- Business Plan dedicated to Mobile Coffee
- Recipes and Menu
- Operating Procedures
- Maintenance Schedule
- Recommended Equipment List
- Marketing Campaign
- Sample Contracts
But Wait There’s More!
Bonus #1: Mobile Coffee Business Plan
A dedicated business plan written for mobile coffee business owners.
Bonus #2: Mobile Coffee Business Owner Community
Connect with other like-minded business owners to hack your business into success!
Bonus #3: Profit Planner Kit
Receive an exclusive kit packed with pricing strategies, profit calculators and marketing campaigns proven to work for the mobile coffee business.
Bonus #4: Business Consultation
Strategic guidance to optimize operations, drive growth, and achieve your organizational goals.
The course has both an online portion oriented to teaching the entrepreneur about how to start a profitable coffee business.
The live hands-on portion of the course is densely packed with hands-on barista training designed to help the entrepreneur learn the standards of the coffee industry as well as design a complete menu to begin their mobile coffee business.
Each section of the course has a test-out where the student will be given the opportunity to demonstrate their newly acquired skills.
- Master the Craft: From bean selection to brewing techniques, our comprehensive class covers every aspect of becoming a true coffee connoisseur. Elevate your skills and learn the secrets behind creating consistently exquisite flavors that keep customers coming back for more.
- Mobile Coffee Business Insights: It’s not just about brewing – it’s about building a profitable coffee business. Gain invaluable insights into the mobile coffee industry, market trends, and customer preferences. Learn how to translate your passion into a sustainable venture that stands out.
- Hands-On Experience: Theory is important, but practice makes perfect. Our class emphasizes hands-on learning, giving you the chance to hone your skills on state-of-the- art equipment. From latte art to mastering the espresso machine, you’ll gain the confidence needed to excel.
- Expert Instructor: Learn from the guy who literally wrote the book on Coffee Trucking. Benefit from their real-world insights, tips, and advice that can’t be found in textbooks.
Classes are limited to 6 students. Each student must be a paying student. No experience is required.
Each class comes with a booklet which includes a coffee truck business plan, marketing campaign, sample floor plans, equipment list, opening and closing checklist and recipe cards.
The Curriculum is as follows. Please read carefully.
Homework Prior To Class
- Opening a Business: Worksheet Assignment
- State vs Federal
- Permits: Worksheet Assignment
- Health, Fire, Commissary
- Taxes 101: Worksheet (tax deductions, filing forms)
- Bookkeeping
- Paying yourself
- Calculations: Spreadsheet that student turns in
- Cost of Goods
- Monthly Expenses
- Start Up Cost
- Personal Bills
- Marketing: Research project with prompts
- Potential Clients
- Events
- Social Media
- Sample Contracts
- Locations and Routes: Worksheet
Day 1
Day 2
Day 3
6 AM
- Trailer Hook Up
-
Backing in Uhaul trailer with
cones Learning stations - 5 points of hook u
- Using mirrors
- Cone test
- Trailer Hook Up
- Backing in
- Trailer Hook Up
- Backing in
7 AM
- Setting up:
- Generator
- Filling Gas
- Changing Oil
- Choke
- Hi/Low Altitude
- Outlets
- Opening Procedures
- Setting up:
- Opening Procedures
- Using Checklist
- Setting up:
- Generator
- Opening Procedures
8 AM
- Dialing In Espresso
- Espresso vs Grinder
- Espresso Tools and Tricks
- Americanos
- Workspace
- Test out: Draw a 2oz shot in 30 secs from a poor grind setting
- Syrup Lattes
- Modern Syrup Drinks
- Chai Tea Lattes
- 3 Ways Set Cold Brew Lattes (8am)
- Dominant vs subtle flavors Flavor Profiling
- Catering Large Batch
- Video on price quotes
- Equipment needed
- Hot Chocolate
- Coffee
- Iced Latte
- Chai Tea
- Iced Lattes
- Espresso
- Cold Brew
- Sneak peek event
12 Lunch (Provided)
- Lecture: Troubleshooting
- Equipment Issues
- Start with the source
- Rule outs
- Change the angle change the tool
- keystone equipment
- Plan for the unexpected
- Lecture: Crafting a Menu
- Target demographic
- Competitive pricing
- Value ladder
- Formatting
- Lecture: Workflow
- Show stoppers/bottle necks
- Steaming milk
- Customer interaction
- The art of small talk
- Questions to ask for drink suggestions
1PM
- Steaming Milk:
- Lattes
- Cappuccinos
- Flat Whites
- Macchiatos
- Test Out: Frothing technique and ratios
- Set Cold Brew (1pm) cold brew process
- Coffee Brewing
- Pourover
- French Press
- Coffee Machine
- Test outs: Brew in 5 minutes, measure coffee to water, pre wet filter.
- Drink Marathon
- Dialing in
- Extra Work
- Workflow
- Drink races and competitions
4 PM
- Shut Down
- Espresso Machine Maintenance
- Shut down procedures
- Portfilter
- Esp Mach
- Wands
- Grinder
- Proper cleaning procedures Set up for day two Cash count Inventory
- Shut Down
- Espresso Machine Maintenance
- Shut down procedures
- Portfilter
- Esp Mach
- Wands
- Grinder
- Shut Down
- Espresso Machine Maintenance
- Shut down procedures
- Portfilter
- Esp Mach
- Wands
- Grinder
Program Features:
- Business Course Work: 20+ hours of interactive online classes dedicated to the mobile coffee industry.
- Dedicated Workbook: Spiral Bound workbook for easy reference to material and notes.
- Transformational Business Techniques A wide variety of practical techniques, exercises, and resources.
- Certification: Completion confers certification as a Barista Level 1.
- Community Membership: Support for your learning continues long after the course with free membership in our Green Joe Coffee Business Owners group.
Schedule of Classes:
April 11th (Fri), 12th (Sat) & 13th (Sun) 2025 in Albuquerque, NM.
August 30th (Sat), 31st (Sun) & Sep 1st (Mon) 2025 in Albuquerque, NM.
November 8th (Sat), 9th (Sun) & 10th (Monday) 2025 in Albuquerque, NM.
