Green Joe’s Mobile Coffee School

A premier coffee school dedicated to learning craft coffee in the mobile setting.

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Are You Ready to Launch Your Mobile Coffee Dream?!?

The 3-Day Immersive Class is an In-Person instructional course dedicated to launching a mobile coffee business.

Get ready to brew success! Learn the business skills and the barista skills to launch a six-figure mobile coffee business.

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The 3 Day Immersive is your Secret to a Profitable Mobile Coffee Business.

Green Joe Coffee School short cuts your road to success.

Green Joe Coffee Truck has been owned and operated for 8 years. Our journey began with a small coffee trailer but quickly grew to a full time coffee operation that included a coffee trailer, a coffee truck, four coffee carts and a brick and mortar that included a coffee roastery. We take our years of experience and pour it into this class to launch your mobile coffee business.

The 3 Day Immersive Course is a DEEP DIVE into everything you need to own and operate a mobile coffee business!

The course includes instruction on both the coffee trailer as well as the coffee cart. With this course, you will establish quality standards that will allow you to build a competitive craft coffee business. Roast your competition!

Green Joe Coffee School gives you:

  • Hands On Barista Training
  • Business Plan dedicated to Mobile Coffee
  • Recipes and Menu
  • Operating Procedures
  • Maintenance Schedule
  • Recommended Equipment List
  • Marketing Campaign
  • Sample Contracts

But Wait There’s More!

Bonus #1: Mobile Coffee Business Plan

A dedicated business plan written for mobile coffee business owners.

Bonus #2: Mobile Coffee Business Owner Community

Connect with other like-minded business owners to hack your business into success!

Bonus #3: Profit Planner Kit

Receive an exclusive kit packed with pricing strategies, profit calculators and marketing campaigns proven to work for the mobile coffee business.

Bonus #4: Business Consultation

Strategic guidance to optimize operations, drive growth, and achieve your organizational goals.

Success Stories

"Match Made Coffee Truck"

Thank you so much for what you are doing for all of us....but you have really gone above and beyond to provide much needed information.

Stephanie & Delisa
Match Made Coffee

"California Kahve"

Hi Vince, I just wanted to thank you for your guidance along my coffee trailer journey...I just had my opening weekend with my coffee caravan and it was a huge success. Keep doing what you’re doing, your work helps others achieve their dreams!

Molly Welton
@california.kahve

"Ozero Coffee Ramblers"

Hey Vince, I thought I would reach out and give you an update. My girlfriend and I operate a coffee truck out of Bozeman Montana. Anyways, we appreciate you and just wanted to reach out and say thanks!

Ian and Natasha
Ozero Coffee Ramblers

The course has both an online portion oriented to teaching the entrepreneur about how to start a profitable coffee business.

The live hands-on portion of the course is densely packed with hands-on barista training designed to help the entrepreneur learn the standards of the coffee industry as well as design a complete menu to begin their mobile coffee business.

Each section of the course has a test-out where the student will be given the opportunity to demonstrate their newly acquired skills.

Master the Craft:

From bean selection to brewing techniques, our comprehensive class covers every aspect of becoming a true coffee connoisseur. Elevate your skills and learn the secrets behind creating consistently exquisite flavors that keep customers coming back for more.

Mobile Coffee Business Insights:

It's not just about brewing – it's about building a profitable coffee business. Gain invaluable insights into the mobile coffee industry, market trends, and customer preferences. Learn how to translate your passion into a sustainable venture that stands out.

Hands-On Experience:

Theory is important, but practice makes perfect. Our class emphasizes hands-on learning, giving you the chance to hone your skills on state-of-the- art equipment. From latte art to mastering the espresso machine, you'll gain the confidence needed to excel.

Expert Instructor:

Learn from the guy who literally wrote the book on Coffee Trucking. Benefit from their real-world insights, tips, and advice that can't be found in textbooks.

Classes are limited to 6 students. Each student must be a paying student. No experience is required.

Each class comes with a booklet which includes a coffee truck business plan, marketing campaign, sample floor plans, equipment list, opening and closing checklist and recipe cards.

The Curriculum is as follows. Please read carefully.

Homework Prior To Class

  • Opening a Business: Worksheet Assignment
    • State vs Federal
  • Permits: Worksheet Assignment
    • Health, Fire, Commissary
  • Taxes 101: Worksheet (tax deductions, filing forms)
    • Bookkeeping
    • Paying yourself
  • Calculations: Spreadsheet that student turns in
    • Cost of Goods
    • Monthly Expenses
    • Start Up Cost
    • Personal Bills
  • Marketing: Research project with prompts
    • Potential Clients
    • Events
    • Social Media
    • ○Sample Contracts
  • Locations and Routes: Worksheet
Day 1
Day 2
Day 3

6AM

  • Trailer Hook Up
  • Backing in Uhaul trailer with cones Learning stations
  • 5 points of hook u
  • Using mirrors
  • Cone test
  • Trailer Hook Up
  • Backing in
  • Trailer Hook Up
  • Backing in

6AM

Day 1
  • Trailer Hook Up
  • Backing in Uhaul trailer with cones Learning stations
  • 5 points of hook u
  • Using mirrors
  • Cone test
Day 2
  • Trailer Hook Up
  • Backing in
Day 3
  • Trailer Hook Up
  • Backing in

7AM

Setting up:

  • Generator
    • Filling Gas
    • Changing Oil
    • Choke
    • Hi/Low Altitude
    • Outlets
  • Opening Procedures

Setting up

  • Generator
  • Opening Procedures
    • Using Checklist

Setting up

  • Generator
  • Opening Procedures

7AM

Day 1

Setting up:

  • Generator
    • Filling Gas
    • Changing Oil
    • Choke
    • Hi/Low Altitude
    • Outlets
  • Opening Procedures
Day 2

Setting up

  • Generator
  • Opening Procedures
    • Using Checklist
Day 3

Setting up

  • Generator
  • Opening Procedures

8AM

Dialing In Espresso

  • Espresso vs Grinder
  • Espresso Tools and Tricks
  • Americanos
  • Workspace

Test out: Draw a 2oz shot in 30 secs from a poor grind setting

Syrup Lattes

  • Modern Syrup Drinks
  • Chai Tea Lattes
    • 3 Ways Set Cold Brew Lattes (8am)

Dominant vs subtle flavors Flavor Profiling

Catering Large Batch
Video on price quotes
Equipment needed

  • Hot Chocolate
  • Coffee
  • Iced Latte
  • Chai Tea

Iced Lattes

  • Espresso
  • Cold Brew

Sneak peek event

8AM

Day 1

Dialing In Espresso

  • Espresso vs Grinder
  • Espresso Tools and Tricks
  • Americanos
  • Workspace

Test out: Draw a 2oz shot in 30 secs from a poor grind setting

Day 2

Syrup Lattes

  • Modern Syrup Drinks
  • Chai Tea Lattes
    • 3 Ways Set Cold Brew Lattes (8am)

Dominant vs subtle flavors Flavor Profiling

Day 3

Catering Large Batch
Video on price quotes
Equipment needed

  • Hot Chocolate
  • Coffee
  • Iced Latte
  • Chai Tea

Iced Lattes

  • Espresso
  • Cold Brew

Sneak peek event

12 Lunch (Provided)

Lecture: Troubleshooting
Equipment Issues

  • Start with the source
  • Rule outs
  • Change the angle change the tool
  • keystone equipment
  • Plan for the unexpected

Lecture: Crafting a Menu

  • Target demographic
  • Competitive pricing
  • Value ladder
  • Formatting

Lecture: Workflow

  • Show stoppers/bottle necks
  • Steaming milk
  • Customer interaction
  • The art of small talk
  • Questions to ask for drink suggestions

12 Lunch (Provided)

Day 1

Lecture: Troubleshooting
Equipment Issues

  • Start with the source
  • Rule outs
  • Change the angle change the tool
  • keystone equipment
  • Plan for the unexpected
Day 2

Lecture: Crafting a Menu

  • Target demographic
  • Competitive pricing
  • Value ladder
  • Formatting
Day 3

Lecture: Workflow

  • Show stoppers/bottle necks
  • Steaming milk
  • Customer interaction
  • The art of small talk
  • Questions to ask for drink suggestions

1PM

Steaming Milk:

  • Lattes
  • Cappuccinos
  • Flat Whites
  • Macchiatos

Test Out: Frothing
technique and ratios

Set Cold Brew (1pm) cold brew process

Coffee Brewing

  • Pourover
  • French Press
  • Coffee Machine

Test outs: Brew in 5 minutes, measure coffee to water, pre wet filter.

Drink Marathon

  • Dialing in
  • Extra Work
  • Workflow

Drink races and competitions

1PM

Day 1

Steaming Milk:

  • Lattes
  • Cappuccinos
  • Flat Whites
  • Macchiatos

Test Out: Frothing
technique and ratios

Set Cold Brew (1pm) cold brew process

Day 2

Coffee Brewing

  • Pourover
  • French Press
  • Coffee Machine

Test outs: Brew in 5 minutes, measure coffee to water, pre wet filter.

Day 3

Drink Marathon

  • Dialing in
  • Extra Work
  • Workflow

Drink races and competitions

4PM

Shut Down

  • Espresso Machine Maintenance
  • Shut down procedures
    • Portfilter
    • Esp Mach
    • Wands
    • Grinder

Proper cleaning procedures Set up for day two Cash count Inventory

Shut Down

  • Espresso Machine
    Maintenance
  • Shut down procedures
    • Portfilter
    • Esp Mach
    • Wands
    • Grinder

Shut Down

  • Espresso Machine
    Maintenance
  • Shut down procedures
    • Portfilter
    • Esp Mach
    • Wands
    • Grinder

4PM

Day 1

Shut Down

  • Espresso Machine Maintenance
  • Shut down procedures
    • Portfilter
    • Esp Mach
    • Wands
    • Grinder

Proper cleaning procedures Set up for day two Cash count Inventory

Day 2

Shut Down

  • Espresso Machine
    Maintenance
  • Shut down procedures
    • Portfilter
    • Esp Mach
    • Wands
    • Grinder
Day 3

Shut Down

  • Espresso Machine
    Maintenance
  • Shut down procedures
    • Portfilter
    • Esp Mach
    • Wands
    • Grinder

Program Features:

  • Business Course Work: 20+ hours of interactive online classes dedicated to the mobile coffee industry.
  • Dedicated Workbook: Spiral Bound workbook for easy reference to material and notes.
  • Transformational Business Techniques A wide variety of practical techniques, exercises, and resources.
  • Certification: Completion confers certification as a Barista Level 1.
  • Community Membership: Support for your learning continues long after the course with free membership in our Green Joe Coffee Business Owners group.

Schedule of Classes:

September 29th, 30th, October 1st 2023 (Albuquerque, NM): SOLD OUT

October 20th, 21st, 22nd 2023 (Albuquerque, NM): SOLD OUT

November 17th, 18th, 19th 2023 (Albuquerque, NM): 4 Spots Available

February 2nd, 3rd, 4th 2024 (Albuquerque, NM)SOLD OUT

March 8th, 9th,10th 2024 (Albuquerque, NM)SOLD OUT

April 19th, 20th, 21st 2024 (Albuquerque, NM): 4 Spots Available 

May 3rd, 4th, 5th 2024 (Albuquerque, NM)SOLD OUT

June 17th, 18th, 19th 2024 (New Orleans, LA)6 Spots Available *Starts the next day after Coffee Fest

June 21st, 22nd, 23rd 2024 (Louisville, Kentucky)6 Spots Available

July 26th, 27th, 28th 2024 (Albuquerque, NM)6 Spots Available

August 23rd, 24th, 25th 2024 (Southern California TBD)6 Spots Available

September 27th, 28th, 29th 2024 (Albuquerque, NM)6 Spots Available

November 8th, 9th, 10th 2024 (Albuquerque, NM)6 Spots Available

Secure Your Spot Now!

Seats are limited and the mobile coffee revolution is brewing faster than you can say "cappuccino".
Don't miss your chance to blend passion and profits!

Current Prices (Until end of Year):
Paid in Full $2399
3 Payments of $899
Payment or Partial Payments will Reserve a Seat

Book Now!
Partial Payment

Your mobile coffee journey starts here,

Vincent LaVolpa
Founder, Green Joe Mobile Coffee School

Refund Policy:

Please read the Refund and Rescheduling Policy carefully before registering. There are no exceptions.

  1. Refund: Partial refunds will be made if two criteria are made: 1. At least 30 days written notice prior to class. 2. Another student can attend in your slot. If both requisites are met, then 50% of your deposit will be returned. If either of those requisites are not met, then the deposit will not be returned.
  2. Rescheduling: Rescheduling requires 30 days written notice prior to the start of class. If less than 30 days, then the deposit will not be returned. Each rescheduled registration is subject to 15% of the registration price per person. You may only reschedule one time.
  3. Substitutions: You may allow someone to attend in your place if you notify Green Joe Coffee School at least 10 days in advance.
  4. No Shows: If you are registered and have made a deposit and you or any substitution does not attend the class, registration is forfeit and no refund is